There are several big and small media buying options online. This article is going to explain a process for setting up small media buys for an affiliate offer.
So what is a Small online media buy?
In this article the focus will be on ad space that costs less than $500 a month, and direct small site buys.
PART 1 – Identify Offer and Target
Step 1 – Choose an Offer
If you are a CPA affiliate and you are on a CPA network then choosing an offer to promote can be as simple as contacting your affiliate manager and asking them what are the top 5 offers that are converting well for display advertising. Don’t go by the stats on the network since these EPC stats can be very skewed. Make sure you speak directly to your affiliate manager – that is their job.
If you have your own product or ideas for another offer or product you want to promote then you can move onto the next step.
Step 2 – Identify the Demographics or Your Target Market
There are a few tools online to do this and most times it is best to cross reference a few to make sure the demographics are consistent. These free tools work great:
MSN Ad Labs
Google Ad Planner
Part 2 – Finding Quality Ad Space
Step 3 – Find 30 targeted sites that fit the Offer Demographics
The reason this number is high is because most of the webmasters you contact will not answer you back. When looking for smaller buys you can aim for sites that have any range of unique visitors a day. Most sites over 30,000 unique visitors a day will generally have an advertising department and will require you to pay CPM prices, so aim for smaller sites for flat rates. Here are 2 easy methods to locate these sites.
Method 1 – Google search – Search for targeted terms in your niche. If you ran a PPC campaign on Google and have a keyword converting well search it too. Then look in the results and try to find smaller sites. For example, many of the results could contain ehow.com, or about.com and these sites will not work for flat rate media buys.
Where to check traffic stats for these sites:
The following sites will give you data on the amount of traffic sites get. It is good to cross reference here too. Also pay attention to the country the site gets the most traffic from especially if your advertising a CPA offer since most of these are limited to certain countries.
Google Ad Planner
Method 2 – Google Ad Planner – go to search by audience. Then choose the demographics of the offer you had from part 1. Choose ranking method “by composition index”. This will show you sites that match your demographics. Once you find one that might match your demographic then click on the site to get more details about its traffic numbers and where it comes from – you will also find more similar sites on that page.
Part 3 Making Contact
Step 4 – Create a standard email you can send to all the website owners. There are many different methods here. Many recommend that you personalize your emails for better response. But for smaller buys, being less formal and using a template also works well and saves a lot of time.
I was on your site XXX.com and thought it would fit well with my target demographic.
Could I please get some information about advertising on your site?
I would like to test a banner ad on your site as soon as possible.
Please let me know if you are interested and if so please let me know your rates. Thanks.
Step 5 – Negotiate with Site Owners Try and get the site owner to give you all the impressions and negotitate a test buy for a few days or a week. By getting all the impressions you are able to get more volume, but also you will be able to cross reference your own data with that of the tools mentioned above to give you some more details on traffic quality.
Determining how much you can afford to pay per CPM
If you already know your conversion rates (CR) and banner ad click through rates (CTR) then you can use the following formula to calculate your Cost Per Mille (CPM) break even point.
Payout x 1000 x CTR x CR – Break even CPM
If you do not have those numbers use “worst case scenario” estimates. Let’s say the payout is $28 per sale but you don’t have the other numbers yet. Use a.003 (0.3%) CTR and a.01 (1%) CR.
28 x 1000 x.003 x.01 = 0.84 (so this means you could afford to pay 84 cents for every 1000 impressions)
Knowing these numbers will help you when you go to negotiate with the site owners.
Generally I like to aim for less than $0.80 to $1 per CPM on smaller buys but it is not to say you can’t get them for less than $0.40 CPM.
During negotiations remember that you will want to buy ALL the impressions, and not be rotated with others, and see if you can test it for a week or two.
Try to get the standard sizes from the site owner this way if one starts to convert well you can use it on most sites. Test several banners so you can tell which one gets the best CTR. Here is where an adserver is useful since you can provide the website owner with one code to place on their site and you can then swap out ads on the fly and examine impressions without having to contact the web owner every time.
If you do not want to use an adserver at first then Prosper202 works too but much more cumbersome, and requires a lot of contact with the web owner.
Banner Ads – It helps to have 5 – 10 ads already made for whatever sizes you want to test and as you find ones are getting better CTR then you can make more similar to that. Standard sizes include 300×250, 468×60, 728×90, 160×600.
Officers Warn of Cyberattacks on Hospitals as Virus Circumstances Spike
Loads of American hospitals are being focused in cyberattacks by means of the similar Russian hackers who American officers and researchers concern may just sow mayhem round subsequent week’s election.
The assaults on American hospitals, clinics and clinical complexes are meant to take the ones amenities offline and cling their information hostage in alternate for multimillion-dollar ransom bills, simply as coronavirus circumstances spike throughout the US.
“We think panic,” one hacker concerned within the assaults stated in Russian all over a personal alternate on Monday that was once captured by means of Grasp Safety, a safety corporate that tracks on-line criminals.
Some hospitals in New York State and at the West Coast reported cyberattacks in contemporary days, despite the fact that it was once now not transparent whether or not they had been a part of the assaults, and sanatorium officers emphasised that essential affected person care was once now not affected.
The Russian hackers, believed to be based totally in Moscow and St. Petersburg, had been buying and selling a listing of greater than 400 hospitals they plan to focus on, consistent with Alex Holden, the founding father of Grasp Safety, who shared the guidelines with the F.B.I. Mr. Holden stated the hackers claimed to have already inflamed greater than 30 of them.
On Wednesday, 3 executive businesses — the F.B.I., the Division of Well being and Human Services and products and the Division of Place of origin Safety’s Cybersecurity and Infrastructure Safety Company — warned sanatorium directors and safety researchers a couple of “credible risk” of cyberattacks to American hospitals, consistent with a safety govt who listened to the briefing.
Officers and researchers didn’t title the affected hospitals, however Sonoma Valley Health center in California stated it was once nonetheless looking to repair its laptop programs after an intrusion ultimate week. St. Lawrence Well being Machine in New York showed that two of its hospitals, Canton-Potsdam and Gouverneur, had been hit by means of ransomware assaults Tuesday morning that brought about them to close down laptop programs and divert ambulances. Sky Lakes Scientific Middle in Oregon was once additionally crippled by means of a ransomware assault Tuesday that iced over digital clinical information and behind schedule surgical procedures, a sanatorium consultant stated.
Staff at that sanatorium, in Klamath Falls, Ore., had been informed, “If it’s a P.C., close it down,” stated Thomas Hottman, the general public data officer at Sky Lakes.
It was once unclear whether or not the ones assaults had been associated with the hacking marketing campaign underway. However the most recent breaches had been related to the similar Russian hackers who held Common Well being Services and products, an enormous community of greater than 400 hospitals, hostage with ransomware ultimate month in what was once then regarded as the most important clinical cyberattack of its type.
The hackers also are the similar staff in the back of TrickBot, an infinite conduit for ransomware assaults that executive hackers and era executives have focused in two takedowns during the last month.
In past due September, United States Cyber Command began hacking into TrickBot’s infrastructure with the intention to disable it ahead of the election. Microsoft additionally began taking down TrickBot servers by means of federal court docket orders during the last month. The purpose of each efforts, officers and bosses stated, was once to pre-empt ransomware assaults at the election that might disrupt vote casting or create delays that may undermine self belief within the election.
However researchers stated the ones takedowns had an unintentional impact: slicing off safety sleuths’ get entry to to the hackers. “The problem this is on account of the tried takedowns, the TrickBot infrastructure has modified and we don’t have the similar telemetry we had ahead of,” Mr. Holden stated.
The most recent marketing campaign on American hospitals means that TrickBot’s builders are undeterred. It additionally displays they’re shifting to other hacking strategies and gear.
“They don’t want TrickBot as a result of they’ve a complete arsenal of alternative gear that they may be able to use,” stated Kimberly Goody, an analyst at Mandiant, a department of the virtual safety corporate FireEye.
Ms. Goody stated the gear utilized in the most recent sanatorium assaults emerged for the primary time in April and weren’t as widely known, making them more practical.
It was once now not transparent whether or not the most recent sanatorium assaults had been retaliation for the TrickBot takedowns. Microsoft stated it took offline greater than 90 p.c of the TrickBot servers.
Mr. Holden described the crowd as a “wounded animal” and stated the most recent assaults weren’t as well-planned as earlier ones. They had been additionally a notable departure from an settlement amongst ransomware teams in March to not goal hospitals on account of the coronavirus pandemic, he stated.
“Now we have extra unwell other people on this nation than we had in March and April,” Mr. Holden stated. “That is flawed.”
Through concentrated on hospitals now, Ms. Goody stated, the hackers had been “demonstrating a transparent fail to remember for human existence.”
The hackers additionally made upper ransom calls for of hospitals than they’ve in earlier assaults. In a single assault on an unnamed non-public sanatorium, Mr. Holden stated, the hackers held programs hostage for the Bitcoin identical of greater than $five million, greater than double the everyday ransom the crowd requested for months previous.
The hackers, Mr. Holden stated, used to base the ones calls for on an previous Russian system, charging 10 p.c of a sufferer’s annual income.
“There may be an previous Russian custom to provide 10 p.c of annual income to the church,” he stated. “That is the hackers’ method of doing the similar.”
Reed Abelson contributed reporting.
‘Belief Hacks’ and Different Attainable Threats to the Election
In Georgia, a database that verifies voter signatures used to be locked up through Russian hackers in a ransomware assault that still dumped electorate’ registration knowledge on-line.
In California and Indiana, Russia’s maximum bold state hackers, a unit connected to the Federal Safety Provider, or F.S.B., bored into native networks and hit some election methods, even though it’s nonetheless unclear why.
In Louisiana, the Nationwide Guard used to be referred to as in to forestall cyberattacks geared toward small executive workplaces that hired gear in the past noticed simplest in assaults through North Korea.
And on Tuesday night time, anyone hacked the Trump marketing campaign, defacing its web page with a threatening message in damaged English caution that there can be extra to return.
None of those assaults amounted to a lot. However from the sprawling struggle room at United States Cyber Command to these tracking the election at Fb, Twitter, Google and Microsoft, professionals are looking at carefully for extra “belief hacks.” The ones are smaller assaults that may be simply exaggerated into one thing larger and doubtlessly seized upon as proof that the entire vote casting procedure is “rigged,” as President Trump has claimed it’s going to be.
The word comes up each time Christopher Krebs, the Division of Fatherland Safety reputable answerable for ensuring vote casting methods are safe, talks in regards to the greatest vulnerabilities on this election. His concern isn’t a limiteless assault however a sequence of smaller ones, possibly concentrated in swing states, whose impact is extra mental than actual.
Belief hacks are simply one among a spread of problems occupying election officers and cybersecurity professionals within the ultimate days of vote casting — and their issues is not going to finish on Election Day.
One principle gaining flooring within American intelligence companies is that the Russians, having made the purpose that they continue to be within key American methods in spite of strengthened defenses and new offensive operations through Cyber Command, might take a seat out the following week — till it’s transparent whether or not the vote is shut.
The Russian play, beneath this principle, can be to fire up state-by-state election battles, producing or amplifying claims of fraud that might additional undermine American self belief within the integrity of the election procedure.
The Iranians would proceed their playbook, which American intelligence officers see as extra comparable to vandalism than critical hacking, stuffed with threats in mangled English.
Stay alongside of Election 2020
However American professionals have warned native officers that come Nov. three the Iranians might search to paralyze or deface the internet sites of secretaries of state, affecting the reporting of effects, and create the impact of being throughout the vote casting infrastructure even supposing they by no means have been and the election effects have now not been compromised.
Here’s a have a look at one of the crucial doable threats and what has been realized thus far in a 12 months of behind-the-scenes cyberbattles.
Protective the Machines
Govt officers are looking to guarantee electorate that vote casting machines are onerous to hack on a big scale: They’re virtually totally offline. States and counties use their very own methods, and the breadth and variety of the ones methods, the argument is going, make it just about inconceivable for a unmarried assault to focus on they all.
However that doesn’t get rid of the chance. On the College of Michigan, J. Alex Halderman has became his laboratory into an arcade of voting-machine vulnerabilities and located techniques to create “assaults that may unfold from mechanical device to mechanical device like a pc virus and silently trade election results.”
Others indicate that nobody must hack each state to motive havoc. In a good election, an attacker may goal Atlanta, Philadelphia, Detroit or Milwaukee and extend the reporting of effects from an electoral battleground.
The opposite vulnerable level within the diversity-as-security declare, election safety professionals say, is the constellation of contractors that toughen elections throughout more than one states and counties. “The declare that variety is protective the election is a logical fallacy,” mentioned Harri Hursti, an election safety guide.
Mr. Hursti worries a couple of state of affairs wherein poll scanners might be reprogrammed to learn a vote for Joseph R. Biden Jr. as a vote for Mr. Trump or vice versa.
“A unmarried level of failure may compromise election infrastructure throughout more than one counties and states,” Mr. Hursti warned.
His worry is precisely cautionary, however now not unheard-of. Now not lengthy after the 2016 election, a Nationwide Safety Company whistle-blower published that VR Programs, a Florida corporate that equipped check-in tool to more than one states, together with essential swing states like Florida and North Carolina, used to be compromised through Russian hackers prior to the vote. There’s no proof they used that get admission to to have an effect on the overall vote.
The consistent drumbeat of cyberattacks and overseas interference has pressured states to place safeguards in position. States were running to print paper backups of voter registration knowledge, and they’ve been phasing out machines that go away no paper backup.
Mr. Krebs mentioned that subsequent week about 92 % of all votes solid can be “related” with some more or less paper file, up considerably from 4 years in the past.
However with the surge in mail-in ballots this 12 months, mechanical device vote casting can even diminish as a share of the overall vote. So the vulnerabilities that the Fatherland Safety Division’s Cybersecurity and Infrastructure Safety Company is excited about are doable assaults on voter registration, verification and vote reporting methods, in conjunction with the pc networks of secretaries of state, or energy outages on the polls.
The ones forms of assaults would now not trade the vote tallies. However, performed artfully sufficient, particularly in battleground states or key districts inside of the ones states, they might be used to sow doubt in regards to the legitimacy of the election.
Some officers nonetheless ponder whether that used to be the inducement at the back of a few of Russia’s 2016 interference, when hackers “scanned” the registration databases of all 50 states, breached methods in Arizona and Florida, and made an strangely noisy display of stealing electorate’ registration knowledge in Illinois however in the long run did not anything with it.
A lot of the ones vulnerabilities were patched, due to an competitive marketing campaign through the Fatherland Safety Division and the states. However vote casting is a neighborhood affair and vulnerabilities stay, as Gov. Ron DeSantis of Florida found out when he went to vote early in Tallahassee, the state capital. Any individual — the police arrested a 20-year-old from Naples, Fla. — had modified the governor’s cope with to West Palm Seashore.
For this reason there may be such a lot worry a couple of Russian workforce referred to as Full of life Undergo. Over time, the crowd, believed to be a unit of the F.S.B., has breached American energy grids, water remedy crops, a nuclear energy plant in Kansas and, extra not too long ago, internet methods at San Francisco World Airport.
And beginning in September, it all started going into the methods of state and native governments. Thus far, intelligence officers say they’ve succeeded in breaching simplest two servers in California and Indiana.
Probably the most forthcoming danger, officers say, is ransomware assaults that would freeze some a part of the vote casting gadget and extend effects.
This can be a signal of the way involved the intelligence companies and personal trade are about ransomware that over the last month each Cyber Command and a bunch of businesses led through Microsoft were bringing down servers all over the world connected to TrickBot, a suite of gear utilized in one of the crucial maximum refined ransomware operations.
“That is all about disrupting TrickBot’s operations all the way through top election task,” mentioned Tom Burt, the Microsoft govt in command of the operation.
However there may be already proof that the hackers at the back of TrickBot have shifted to new gear, consistent with Mandiant, a cybersecurity company. During the last month and a part, researchers found out that the similar other people were directing a spate of vicious new ransomware assaults that experience taken American hospitals offline, simply as coronavirus circumstances are spiking.
“They might use those identical gear towards whoever they would like whether or not it’s the election or hospitals,” mentioned Kimberly Goody, a cybercrime analyst at Mandiant.
A ransomware assault in Gainesville, Ga., locked up the voter signature verification methods ultimate week, forcing ballot employees to do issues the old school approach, pulling registration playing cards manually and eyeballing the signatures.
The assault, which doesn’t seem to have been directed on the election however took election methods down as collateral harm, uncovered endured vulnerable spots in Georgia, a key battleground state.
Inner emails confirmed that the Georgia secretary of state’s place of work disabled two-factor authentication in contemporary weeks, after its election tool used to be buckling beneath the deluge of early electorate. Two-factor authentication, which assists in keeping hackers from breaking into methods with one stolen password, has been key to the Fatherland Safety Division’s election safety technique, and on this case emails display that the secretary of state merely became it off.
Getting ready for the Aftermath
Mr. Trump has already promoted the concept mail-in ballots can be riddled with fraud and has sought to make use of small system defects within the distribution and go back of mail ballots as proof that the gadget can’t be relied on if the outcome is going towards him.
The Cybersecurity and Infrastructure Safety Company issued a “public carrier announcement” not too long ago about taking care to ensure data prior to believing it or reposting it. However as some executive officers concede, there is not any treatment for a president who repeats unproven rumors and conspiracy theories — instead of without delay contradicting him.
“They’ve walked the road in moderation,” mentioned Senator Angus King, unbiased of Maine. “However the true take a look at is coming.”
Disinformation Strikes From Social Networks to Texts
Ultimate week, a political motion committee known as the American Ideas Venture unveiled a brand new video on Twitter falsely claiming that Democratic presidential nominee Joseph R. Biden Jr. supported intercourse adjustments for 8-year-olds.
Since Friday, a an identical video has additionally gave the impression on Fb as many as 100,000 instances — essentially in Michigan, a swing state within the Nov. three election.
What has been tougher to pinpoint is how extensively the video has been spreading via textual content messages.
Regardless that firms like Fb and Twitter have evolved equipment for monitoring and policing disinformation on their social networks, texting process is in large part a free-for-all that receives little scrutiny from tech firms and govt regulators.
“There is not any strategy to audit this,” stated Jacob Gursky, a analysis affiliate on the College of Texas at Austin. “Organizations are simply amassing mobile phone numbers from information agents and mass-texting folks.”
The video circulated in Michigan, Wisconsin and Pennsylvania as a part of a coordinated texting marketing campaign, in step with a learn about through researchers on the College of Texas at Austin. Over the weekend, it reached a reporter who covers on-line disinformation for the scoop website Protocol. The reporter had a Pennsylvania mobile phone quantity.
Twisting the which means of Mr. Biden’s statements all the way through a contemporary “the city corridor” match — which condemned discrimination towards kids who establish as transgender however didn’t cope with intercourse adjustments — the marketing campaign used to be a high-profile instance of increasingly more in style efforts to distribute disinformation via textual content messages.
“All the way through a contemporary the city corridor, Joe Biden counseled giving 8- to 10-year-olds intercourse exchange remedies,” the texts learn. “That is method too excessive for me. I will’t give a boost to him.”
The texts tracked through Mr. Gursky and his fellow researchers stated they had been despatched through the American Ideas Venture, however they referred to the group simplest as “the APP PAC.” The texts purport to reach from a “Democratic volunteer.”
The American Ideas Venture didn’t reply to a request for remark.
Knowledge on texting campaigns is tricky to return through. However Robokiller, an organization that blocks automatic telephone calls and texts, stated American citizens won 2.6 billion political textual content messages in September, a 400 % build up since June. The corporate estimated that since June, Republication-affiliated organizations have despatched kind of six instances extra messages than their Democratic opposite numbers.
The Texas researchers stated texting campaigns are partially a response to greater scrutiny on social media services and products. As Fb and Twitter have driven disinformation networks off their services and products, the networks have resurfaced on non-public texting apps like Sign, Telegram and WhatsApp, the place they are able to proceed function with out being monitored.
Non-public disinformation networks are prevalent in puts like India and Mexico, the researchers stated. However they’re changing into extra not unusual in positive portions of the USA, similar to southern Florida, the place apps like WhatsApp are in style.
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