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Growth of Affiliate Programs in the Philippines



An affiliate program is a form of digital marketing campaign that started in the Philippines in the mid 2000's when internet penetration is at its height in the country. According to, in 2002, there were roughly 3.5 million internet users in the Philippines brought by 75% user growth based on the previous year. Significantly, in 2010, there were already 23.3 million internet users in the country during when the internet penetration rate is 25%.

Internet Advertising

Before affiliate marketing was internet advertising. Companies partner with websites that can attract audiences that exactly fits to their target market. With a fixed fee ranging from 2,000 to 20,000 pesos, a company can advertise its products and services in a website via banner ads, text plug exposure arrangements and banner ad rotation system.

Affiliate Marketing

With the introduction of AdSense and AdWords by Google to the global audience, web publishers and independent bloggers in the country were given better opportunities in earning online revenues. The launching of these web-based products also marked the introduction of a newer advertising model – the affiliate program.

The first few companies that introduced affiliate programs to millions of Filipino digital marketers were Google, Amazon and eBay. Google AdSense became a popular internet advertising program in 2006, the same year when Google also launched their platform to the world. A blogger, an individual or group who write blogs and publish them on website, can own a blog site by spending little to nothing since registering an account with is totally free. In just a few steps, Google AdSense affiliate banner ads can be made to appear into the blog site. At this point, the blogger can then start generating income out of blogging.

Amazon established its affiliate programs in the Philippine's internet market between 2004 and 2006. eBay, one of the largest auction sites today, made its entry in the later part of the decade when it introduces eBay Partner Network, Selling Instructor Program and Trading Assistant Program. On the same year, WordPress, another popular blogging platform, became an alternative to by many Filipino bloggers and web publishers.

Boom of Digital Marketing

The boom of digital marketing in the Philippines was observed from 2008 to 2012, the period when internet access grew by over 500%. New players in the affiliate marketing sector emerged. Some of the well-known companies that offered their affiliate programs that time were Lazada, ClickBank, and Zalora. Zalora's affiliate program pays its affiliates with commissions ranging from 6% to 16% of every product sold. Lazada has a category-based commission structure: 5% for electronics, 8% for non-electronics, and 10% for fashion products. ClickBank, a US-based online retailer and one of the leaders in digital eCommerce, began to introduce its affiliate program in the Philippines in 2009.

Impact of Social Media and Mobile Web

Filipinos high-level engagement on social media somehow created a shift in the advertising interest of many buy-and-sell companies. According to Comscore, Philippines was the number one country in the world for Facebook penetration in 2011. Adding to that, a 2013 report published by Global Web Index revealed that the Philippines has some of the highest levels of brand openness and engagement in the world, With 25.6% of the total internet users in the country.

In 2014, Philippines is 10th in the world for the percentage of the online population that access the internet from their mobile phones. This only means that there is also big potential in the mobile advertising sector in the country.

Many economists predicted that the rise of social media and growth of mobile web ecosystem are about to create "digital transformation" in the digital marketing industry in the country. In line with this trend, more companies will engage in eCommerce using smarter affiliate marketing methods that are characterized by real-time ads statistics.

The Future of Affiliate Programs

Philippines is on a digital boom. A recent survey shows that 83% of Filipinos say that their lives were made easier because of relevant advertising. Reports say that there is an 84.7% chance for business owners to reach their sales and marketing goals if they effectively used social media and other digital marketing channels.

Overall, advertisers, web publishers and even independent bloggers and internet marketers that are engaging on affiliate programs in the country will continue to encounter more growth opportunities in online advertising, eCommerce, social media marketing, and search engine marketing in the coming years. This foreseen growth is highly attributed to the rapid internet penetration, increased digital engagement and strong economic growth of the country – the state analysts call "perfect digital storm".

Source by Paul B Hata

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Twitter Bots Poised to Unfold Disinformation Earlier than Election



Remember: Faux Twitter accounts will very most probably sow disinformation within the few closing days earlier than Election Day on Nov. 3.

This week, researchers on the College of Southern California launched a new find out about that known 1000’s of automatic accounts, or “bots,” on Twitter posting data associated with President Trump, Joseph R. Biden Jr. and their campaigns. The find out about tested over 240 million election-related tweets from June thru September.

Many of those bots, the find out about stated, unfold falsehoods associated with the coronavirus and far-right conspiracy theories such QAnon and “pizzagate.” The find out about stated that bots accounted for 20 % of all tweets involving those political conspiracy theories.

“Those bots are an integral a part of the dialogue” on social media, stated Emilio Ferrara, the College of Southern California professor who led the find out about.

A Twitter spokesman puzzled the find out about’s strategies. “Analysis that makes use of most effective publicly to be had knowledge is deeply mistaken by way of design and incessantly makes egregiously reductive claims in accordance with those restricted indicators,” the spokesman stated. “We proceed to confront a converting danger panorama.”

Social media corporations similar to Twitter and Fb have lengthy labored to take away this sort of process, which has been utilized by teams looking to foment discord in previous elections in the US and in another country. And the College of Southern California find out about confirmed that about two-thirds of the conspiracy-spreading bots it known had been not energetic by way of the center of September.

In some instances, bots show off suspicious conduct. They may “practice” an surprisingly huge collection of different accounts — a host just about as huge because the collection of accounts following them — or their usernames will come with random digits.

However figuring out bots with the bare eye is a ways from an actual science. And researchers say that automatic accounts have grown extra subtle in contemporary months. Usually, they are saying, bots are pushed by way of a mixture of automatic tool and human operators, who paintings to orchestrate and range the conduct of the faux accounts to steer clear of detection.

Some bots display indicators of automation — like most effective retweeting relatively than tweeting new subject matter, or posting very incessantly — however it may be tough to definitively end up that accounts are inauthentic, researchers say. An automatic account might forestall tweeting at night time, for instance, as though there’s a particular person at the back of it who’s slumbering.

“You’ll be able to obviously see they’re automatic,” stated Pik-Mai Hui, an Indiana College researcher who has helped construct a new set of equipment that purpose to trace those bots in actual time. “However they’re operated in some way that makes it very tough to mention with whole walk in the park.”

Those bots are working on either side of the political spectrum, in line with the find out about from the College of Southern California. However right-leaning bots outnumbered their left-leaning opposite numbers by way of a ratio of 4-to-1 within the find out about, and the right-leaning bots had been greater than 12 instances much more likely to unfold false conspiracy theories.

The find out about signifies that 13 % of all accounts tweeting about conspiracy theories are automatic, and since they tweet at the next fee, they’re sending a far greater share of the full subject matter.

“That is essentially the most regarding section,” Dr. Ferrara stated. “They’re expanding the impact of the echo chamber.”

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Instagram Tries Clamping Down on Incorrect information



Instagram on Thursday took goal on the unfold of incorrect information on its platform, pronouncing that it might briefly get rid of customers’ talent to view some contemporary posts forward of Election Day.

In two tweets, Instagram stated it might take away the “contemporary” tab from hashtag pages. Prior to now, customers may just view the latest posts tagged with a selected hashtag. Now, handiest “most sensible” posts below a selected hashtag which have been reviewed through the platform might be viewable.

Instagram, which is owned through Fb, stated the trade was once made to “scale back the real-time unfold of doubtless damaging content material that might pop up across the election.”

The trade took impact Thursday night time and the “contemporary” tab will go back someday after the election, an Instagram spokeswoman stated. The platform stated it hopes the trade will permit it to proactively prevent incorrect information from spreading, quite than having to attend till a falsehood has already been extensively shared.

Nina Jankowicz, a disinformation analyst on the Wilson Heart, a nonpartisan assume thank, stated Instagram’s resolution, simply days prior to the election, was once “quite past due” however “higher than not anything.”

“I’m hoping one day the social media platforms acknowledge that elections are an inflection level in disinformation campaigns, no longer an finish level,” she stated. “A choice like this previous within the cycle may have lessened the unfold of balloting incorrect information, as an example.”

Ms. Jankowicz stated a lot of the incorrect information spreading on Instagram was once associated with QAnon, the baseless pro-Trump conspiracy principle, and false details about Senator Kamala Harris of California, the Democratic vice-presidential nominee.

Instagram’s resolution follows crackdowns on viral falsehoods through Fb and Twitter. Twitter not too long ago added context to trending subjects and de-emphasized retweets forward of the election, whilst Fb stated it might ban political advertisements indefinitely. Each firms have added some labels to deceptive posts and highlighted correct balloting knowledge after emerging alarm about the potential of a disputed election consequence and the chaos that might observe.

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What Went Viral This Week



Right here at Day-to-day Distortions, we attempt to debunk false and deceptive data that has long past viral. We additionally need to provide you with a way of the way well-liked that incorrect information is, within the total context of what’s being mentioned on social media. Each and every Friday, we supply an inventory of the 10 most-engaged tales of the week in the USA, as ranked by means of NewsWhip, a company that compiles social media efficiency information. (NewsWhip tracks the collection of reactions, stocks and feedback each and every tale receives on Fb, along side stocks on Pinterest and by means of a gaggle of influential customers on Twitter.) This week’s information runs from 9:01 a.m. on Friday, Oct. 23, till Nine a.m. on Friday, Oct. 30.

On TV and in newspapers, wall-to-wall protection of subsequent week’s election could also be dominating. However on social media this week, tales a couple of Dallas house’s too-realistic Halloween decorations and a brand new tune video by means of the pop singer Harry Types broke up the political monolith.

Take, as an example, the 3rd merchandise in this week’s listing: a Fox Information article about U.S. marshals in Ohio rescuing 45 lacking kids all through an effort known as “Operation Autumn Hope” that won greater than one million interactions.

On its face, a lacking kids tale isn’t the type of factor that will garner massive site visitors. However this 12 months, tales about lacking kids were boosted by means of believers in QAnon, the pro-Trump conspiracy concept that falsely alleges {that a} cabal of satanic pedophiles run by means of distinguished Democrats is kidnapping and torturing kids. For months, QAnon believers have followed #SaveOurChildren as a covert rallying cry, and distorted official claims of kid intercourse trafficking by means of attributing them to nefarious elites.

That’s what took place to Fox Information’s tale about Operation Autumn Hope, which used to be shared by means of dozens of QAnon and QAnon-adjacent pages on Fb, portraying the operation as a part of a bigger Trump-backed effort to take down the worldwide pedophile ring.

This type of distortion occurs each day on the web. And it’s our hope that by means of digging underneath the outside of the tales that pop up on their feeds and timelines, readers can transform extra discerning, and uncover that the true tale is continuously buried underneath the headline.

This is the remainder of this week’s most sensible 10 listing:

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