As an experienced, but self taught, entrepreneur and online business person, after learning to type at school and not much else, I turned to books and mentors when I finally decided I had had enough of being poor and unsuccessful!
Having read hundreds of books and websites, and subscribing to even more newsletters, there are some people who, over the last 10-12 years, have consistently delivered value.
Sometimes it was just one word, phrase, question or comment, that made the difference, but what a difference that was. Each step forward was a real step forward, and we all know that the journey to success is a series of steps, each building on the last.
I wanted to share with you the Top 10 Digital Marketing "gurus" who have inspired me on my online business journey so far and I've tried to tell you about them in chronological order – how I found them (or in Guy Levine's case, how they found me!)
1. Robert G Allen – I became aware of the potential for making money online around 1998/1999, about five years after I bought my first domain name. I had long been aware of the potential for marketing any real world business online, but was totally blissfully ignorant about selling information products, making money by affiliate marketing and building a mailing list to make offers to. I, like many dyed in the wool entrepreneurs before me, was so obsessed by building a real world business, that the potential just passed me by! Luckily I was to meet Guy Levine and Chris Barrow fairly soon and accidentally did a few things right … in the meantime, my sister's husband gave her Robert Allen's "Multiple Streams of Internet Income" for Christmas, which I stole, devoured and which led me to read other great Robert G Allen books like "No Money Down For The 90′s" now updated for the 2000′s, the brilliant and groundbreaking "One Minute Millionaire" and also other great internet books like …
2. Joe Vitale – perhaps best known for his excellent personal development books and being featured in the Secret film, Joe Vitale is also a very experienced internet marketer – he's been around and making money online from the mid to late 90's (which in the history of the internet is very experienced indeed). Email marketing is one of the easiest ways to get started making money online and is, in fact, still the way that I make most of my money, either marketing my own products or services to my mailing list, or by recommending carefully chosen items by friends and colleagues. Email marketing (simplified) involves driving traffic to a page where someone gives you their name and email in return for a gift of some kind, thus building your mailing list. You then need to keep in touch with people so they get used to hearing from you and you build a good relationship with your subscribers. Joe explains how to do this very well indeed in his book "The E-Code" over a couple of chapters and if you want to get started somewhere simple, I recommend you read it. Then check out Martin Avis of Kickstart Monthly, as he is a master of using a simple text newsletter to make money online!
3. Jaclyn Easton – Her "Striking It Rich.com" book which I read around the same time. I had been trying to get an internet business off the ground, based around matching up unsigned artists in the music industry (where my husband and I had worked) with managers looking for artist to read. Jaclyn's book was all about 23 little known websites that make more than $ 1 million per year and essentially many of the business models were membership sites. This inspired me so much I ended up presenting my business plan at the VERY SECOND the dot com bubble exploded, at the fancy Atlantic Bar & Grill in London, to a bunch of Venture Capitalists, during a fire alarm. Which fire alarm bell started and stopped randomly, so I was alternatively shouting into the void, or totally inaudible!
4. Thomas Leonard – founder of the Coaching movement, and Coach U, which was my online college, and then Coachville. Thomas wrote the first coaching book "The Portable Coach", which I highly recommend still and he used email, mailing lists, research & development groups, autoresponders and everything we use today pretty much. I've been using the ShoppingCart he recommended, since 1999, to host my double opt in email list, handle my product inventory, automatically follow up with prospects and customers, deliver digital information products, offer both timed and% off vouchers, split test headlines and pricing via AdTrackers … Thomas was very inspirational and ahead of his time, however, he died very unexpectedly and tragically, having overcome many of his personal demons, in 2003.
5. Guy Levine – going to my first ever coaching convention, in Las Vegas, to see Thomas in action live, led me to meet Chris Barrow (my new business coach) and Guy Levine, his friend and internet marketing advisor. Guy blew me away – he was only about 19 – but one of the brightest people I've met. He knew way more than me about internet marketing and shared his ideas and techniques very generously. Guy has gone on to build a successful SEO / AdWords / PR company based in Manchester, have two babies with wife Martine and buy two helicopters which he flies himself to speaking gigs in. He's a great speaker too! If he was not so much fun you would have to hate him!
6. Brett McFall – after getting to know Guy, Steve Watson, Paul & Philly Fuggle and I were invited to go along and support him when he was speaking at the first World Internet Summit to happen in the UK, in Wembley. There the co-host was Alan Forrest Smith who, while not one of my Digital Marketing gurus on this list, has also been incredibly influential in my life. I resolved, while standing in the audience at that first event, to speak on the stage next year. And I did, thanks to Alan, in fact I went on to speak twice for them, the only British woman to be asked to do so. I became great friends with Brett McFall, one of the co-founders of WIS as it's now universally known, and he's a very inspirational guy. He's a very kind and genuine man who has helped me a lot with my speaking and promoting my business from the stage particularly. He came to Brighton just before one of our Money Gym events that he co-hosted and while we were recording videos there, we captured a very funny video of him being rained on and also being a bit upstaged by a seagull which never fails to make me laugh and remember a great day out.
7. Frank Kern – I was listening to one of Brett's audio interviews around this same time and was particularly taken with a couple of guys who had a simple but dynamite system called "The UnderAchiever Method". Those guys turned out to be Frank Kern and Ed Dale and they had invented a neat little system involving driving traffic to a page where you asked one question "What One Thing Do You Want To Know About …… X? Where X is your chosen niche. The answers were collated and compiled so you could see what most people wanted to know about, and which were the most popular 1 word, 2 word and 3 word phrases people were using. Then you went and created the product ( usually an ebook, perhaps written by a ghostwriter, covering the most popular questions) and then you sold it back to your new mailing list. Most people gave the initial product away as an incentive to answer the questions and this also brought testimonials, so it Was all good. Then the new traffic was sold the product along with real testimonials and using the language of the niche. Very clever stuff. I believe they sold their mini-publishing empire of niche information product pages to a UK publisher for a very large sum of money, in the end.
That was the first time I really realized the value of a specialist, niche market, responsive mailing list of buyers. Both Frank and Ed have gone on to become incredibly successful in their separate businesses, in Franks case not without a few setbacks! He is heavily involved with many huge IM product launches. Frank's online style is laconic, casual and very, very persuasive. Now Frank get's some stick for perhaps being too persuasive but I just love his style and watching his live gig recordings is just hilarious – so rock 'n' roll – I really want to see him live one day. Ed Dale went on to found the highly successful "30 Day Challenge" which walks new internet marketers through a free program (Ed makes his money on the affiliate products he recommends in that free program).
8. Rich Schefren – around 2006 a new internet marketing guru exploded on the scene, except he was a real life business guru who was moving into the internet marketing world, having sold his last business. Having coached many of the big names such as Jim Edwards, Mike Filsaime and many others, he then released his ground breaking report "The Internet Marketing Manifesto" swiftly followed by the "Missing Chapter" and "Final Chapter" reports. Rich blew my mind because he taught a load of solid business techniques that I had NEVER come across before, in an easy to understand and digest way, capturing the attention and admiration of the ADD troubled internet marketing community at the same time. I went on join both his "Business Growth System" and "Guided Profits System" mentoring programs – which are fantastic by the way – and my company started to grow swiftly as a result. Do yourself a favor and download the reports – they are not just about IM but about entrepreneurship – you won't regret it.
9. Gary Vaynerchuk – well, what do you say about Gary? I bloomin 'love him. I first heard him on an audio interview Rich Schefren did for his mentoring students and Gary was just starting to rise to World Wine Domination! Hey, that's a great catch phrase! You can find Gary at WineLibrary.tv and all over YouTube and Ustream – he's the MASTER of online video. Enthusiastic, passionate, straight talking, unconventional, Gary believes in HARD WORK, that you can simply "Crush It!" in the title of his first book, if you care about what you do, care about your readers, listeners, subscribers and customers and if you show you care at all times. According to Gary, smaller companies have NEVER had a better chance to dominate their competition.
10. Yaro Starak – I can't remember where I first came across Yaro and his Entrepreneurs Journey blog but I knew instantly he was the real deal. I have subsequently gone back and read pretty much every one one of his blog posts from Day One because I was fascinated in how he grew from a kid selling students Dissertation Editing Services to becoming one of the most respected bloggers in the world. He's got an interesting background and talks very openly about that, and his various challenges – both work and personal – and I love that about him. It's not just how to get traffic, it's how to be a better entrepreneur. Yaro's got loads of great free reports – one called the Blog Profits Blueprint and he's very strong on Membership Sites too, both of which reports you really ought to read if you want to learn more about blogging for your business. He also recommends great people, like Gideon Shalwick who has got the most gentle, enjoyable video presence I've come across for a while. I recommend both Yaro and Gideon very highly.
There they are – the Top 10 Business & Internet Marketing Gurus of the last 12 years or so. For me anyway. I hope you enjoyed the article and you check out some of the reports and books and then PUT THEM INTO ACTION!
Ant Challenged Beijing and Prospered. Now It Ft the Line.
“If you’ll’t in reality reform the banks,” Mr. Chorzempa stated, “you’ll inject extra pageant.”
However then got here worries about shadowy, unregulated corners of finance and the risks they posed to the broader financial system. Nowadays, Chinese language regulators are tightening supervision of economic preserving corporations, Ant incorporated. Beijing has stored shut watch at the monetary tools that small lenders create out in their client loans and promote to traders. Such securities lend a hand Ant fund a few of its lending. However in addition they magnify the blowup if too a lot of the ones loans aren’t repaid.
“The ones varieties of by-product merchandise are one thing the federal government is in point of fact fascinated with,” stated Tian X. Hou, founding father of the analysis company TH Knowledge Capital. Given Ant’s dimension, she stated, “the federal government must be involved.”
The wider fear for China is ready rising ranges of family debt. Beijing needs to domesticate a shopper financial system, however over the top borrowing may just ultimately weigh on other people’s spending energy. The names of 2 of Alipay’s fashionable credit score purposes, Huabei and Jiebei, are jaunty invites to spend and borrow.
Huang Ling, 22, began the use of Huabei when she was once in highschool. On the time, she didn’t qualify for a bank card. With Huabei’s lend a hand, she purchased a drone, a scooter, a computer and extra.
The credit score line made her really feel wealthy. It additionally made her notice that if she in reality sought after to be wealthy, she needed to get busy.
“Dwelling past my way pressured me to paintings more difficult,” Ms. Huang stated.
First, she opened a clothes store in her native land, Nanchang, in southeastern China. Then she began an promoting corporate within the inland city of Chongqing. When the industry wanted money, she borrowed from Jiebei.
On-line buying groceries become a approach to soothe day-to-day anxieties, and Ms. Huang every now and then racked up hundreds of bucks in Huabei expenses, which handiest made her much more frightened. When the pandemic slammed her industry, she began falling in the back of on her bills. That solid her right into a deep melancholy.
All About Ant Team, the Subsequent Large Tech I.P.O.
One among China’s maximum influential tech firms, the web finance titan Ant Team, is poised to elevate a boatload of money by means of promoting stocks.
The sale places any other stamp on China’s significance as a virtual powerhouse. However it additionally displays how the tech international is fracturing.
The corporate may well be price greater than many world banks after its percentage sale, but its industry is extremely concentrated in only one nation: China. As an alternative of checklist in New York, as many different Chinese language web firms have finished, Ant goes public in Hong Kong and Shanghai.
Right here’s what to understand in regards to the corporate and its preliminary public providing.
Ant is Jack Ma’s 2d tech large.
Across the flip of the millennium, the web was once a lawless frontier, now not least in China. On-line buying groceries was once a bet. Purchasing and promoting happened in large part between strangers. No person may well be certain they weren’t being defrauded.
Alibaba, the Chinese language e-commerce team, had an concept for cultivating agree with. In 2003, it created a provider referred to as Alipay that held directly to bills till consumers showed that they have been glad with their purchases. If the pieces have been faux or by no means arrived, the cash was once refunded.
Alipay helped Alibaba’s bazaars take off. Jack Ma, Alibaba’s co-founder, spun the provider out in 2011 as a separate corporate, environment off a tiff with Yahoo, which was once then a big Alibaba investor.
Nowadays, Alibaba owns a one-third stake in Ant. Mr. Ma is Ant’s controlling shareholder, regardless that he isn’t a part of its control.
Ant’s govt chairman, Eric Jing, and leader govt, Simon Hu, each labored for years in Alibaba’s orbit. Ant has 16,660 staff.
Existence is other with Alipay.
When other folks throughout China wish to pay for one thing, they don’t achieve for his or her wallets. They seize their telephones.
With Alipay and any other smartphone app, the social platform WeChat, exchanging cash is an issue of scanning a QR code — at an in-person cashier, all over checkout at a web based retailer or face-to-face with a chum. Retail outlets and eating places nonetheless settle for money, regardless that regularly begrudgingly.
Through the years, Alipay has come to host different services and products, too. Other people in China use it to buy on credit score — no plastic card required. They take out small loans, make investments their financial savings and purchase well being and existence insurance coverage. Charges from the ones companies accounted for greater than part of Ant’s earnings remaining yr.
The app is a huge deal in China.
Alipay has greater than 730 million per month customers, greater than two times the inhabitants of america. By means of comparability, PayPal has 346 million energetic accounts.
Ant treated greater than $17 trillion in virtual bills in mainland China all over the 12 months that led to June. PayPal says its general cost quantity in 2019 was once $712 billion. Ant additionally enabled round $300 billion in credit score to shoppers and small companies.
When the corporate is going public, it may well be valued round $310 billion. That may make it price about up to JPMorgan Chase, and a lot more than Citigroup and Goldman Sachs.
Alipay isn’t any slouch technologically, both. Ant says its methods processed 459,000 bills a 2d on the height of a Chinese language buying groceries vacation remaining yr. Visa, in contrast, says it will probably take care of 65,000 transactions a 2d.
Ant is very large now not most effective as a result of China’s inhabitants is very large. Its enlargement was once additionally helped by means of the truth that China had in the past been up to now at the back of in virtual finance. Few other folks had bank cards. The large government-run banks have been sluggish to modernize.
However how a lot larger can it get?
Round 95 p.c of Ant’s earnings remaining yr got here from mainland China. The corporate has invested in Paytm, an Indian cost app, and bought EyeVerify, a start-up in Kansas Town, Mo., that makes biometric authentication era. However for now a minimum of, Alipay turns out not going to implant itself so deeply out of the country’s monetary machine.
Even in China, the federal government is cautious about fast-growing monetary merchandise. The Communist Birthday celebration has clamped down on lending fraud and questionable funding schemes. Regulators have additionally criticized Ant for now not adequately protective customers’ private information.
The truth that Ant has survived for goodbye in China beneath regulatory power approach it is going to most certainly proceed running round regardless of the government throw at it, mentioned Kevin Kwek, an analyst with the analysis company Bernstein.
“In the event you’re going to promote the rest to shoppers that’s monetary services and products, the regulators must scrutinize it,” he mentioned. “I don’t assume they’re looking for tactics to kill Ant.”
Ant Crew Set to Lift $34 Billion in Global’s Greatest I.P.O.
Ant Crew, the Chinese language monetary era titan, is ready to lift round $34 billion when its stocks start buying and selling in Hong Kong and Shanghai within the coming weeks, which might make its preliminary public providing the most important on report.
The corporate, the mum or dad of the Alipay cell cost carrier, priced its stocks round $10.30 apiece, in line with paperwork launched on Monday by means of inventory exchanges within the two towns. At that worth, the corporate can be price round $310 billion, a marketplace worth similar to that of JPMorgan Chase and greater than that of many different international banks.
The cash Ant raises would surpass the $29.four billion that Saudi Arabia’s state-run oil corporate, Saudi Aramco, raised when it went public final yr. Ant’s list would even be better than that of its sister corporate, the Chinese language e-commerce large Alibaba, which raised $25 billion when its stocks began buying and selling at the New York Inventory Alternate in 2014.
For masses of thousands and thousands of other people in China, Alipay would possibly as smartly be a financial institution. It’s their bank card, debit card, mutual fund or even insurance coverage dealer — all on a unmarried cell platform. This is a lender to small companies, each on-line and rancid, that would possibly in a different way be disregarded by means of China’s giant state-run banks. Alipay has greater than 730 million per 30 days customers, greater than two times the inhabitants of the USA. Through comparability, PayPal has 346 million lively accounts.
Like different large web corporations, Ant says its power lies in acting a lot of other duties directly. The extra other people use Alipay to buy lattes, as an example, the extra knowledge it gathers about their spending energy. Ant says this knowledge is helping it be offering loans, investments and insurance coverage insurance policies that swimsuit customers’ wishes. The knowledge additionally is helping Ant and its spouse banks decide who’s more likely to pay them again.
But the melding of finance and tech is attracting regulators’ pastime far and wide, and Ant has now not been spared the scrutiny. In recent times, China has clamped down laborious on fishy on-line lending and making an investment schemes. Regulatory pressures have led Ant to mood its ambitions in positive spaces because it was once spun off from Alibaba in 2011.
Lately, the corporate emphasizes that Alipay is simply the entrance door wherein its customers acquire get right of entry to to monetary products and services. The lending and making an investment are nonetheless most commonly accomplished by means of established establishments — a message that was once crystallized when the corporate, which was once known as Ant Monetary, dropped the second one phrase from its English title this yr.
Closing yr, Ant earned $2.7 billion in benefit on $18 billion in income. It says it treated $17 trillion in virtual bills in mainland China throughout the 12 months that led to June.
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